A series of testimonials produced by Vaping Post at Vapexpo Paris 2025. From the commitment of its Board of Directors to the dynamism of its members, FIVAPE embodies an innovative, united industry resolutely committed to the fight against smoking.
Through several interviews conducted by Marine Bohin for the Vaping Post, discover the faces, projects and values driving independent vape professionals in France. Transparency, responsibility and creativity are at the heart of an ecosystem on the move.
Jean Moiroud - President of FIVAPE
Jean Moiroud recalls Fivape's independence from the tobacco industry, and underlines its commitment to a rigorous professional framework that respects the interests of consumers. He reviews the union's missions and highlights vaping as a credible alternative and an effective weaning tool, designed to help smokers quit.
Olivier Martzel - General Manager, Gaïatrend
Olivier Martzel looks back at the history of a pioneering family-run vape company, founded in 2008. Gaïatrend emphasizes the scientific approach of its laboratory, the quality of its flavourists and the objective of personalized support for cessation. The company supports research to promote vape as an alternative to tobacco.
Valentin Silly - Purchasing Manager, Cigusto
Valentin Silly presents the brand and its 207 stores across France, which focus on proximity to help smokers quit. Cigusto stands out for the accessibility of its network, a very broad customer base and teams trained to meet all profiles.
Charly Pairaud - General Manager, VDLV
Charly Pairaud emphasizes the company's commitment to transparency and scientific rigor. VDLV produces its e-liquids in France, to very strict specifications backed by a research and analysis center. In the face of misinformation, Charly Pairaud defends a vape based on quality, traceability and science, the driving forces behind the trust placed in the brand.
Maxence Moutoussamy - Retail and Development Director, Vapostore
Maxence Moutoussamy highlights a historic network of over 180 stores in France and Switzerland. He stresses the importance of personalized support to help smokers make the switch to vape, as well as a responsible approach based on sales tailored to individual needs.
Mathieu Czernichow - Founder of Curieux
Mathieu Czernichow looks back on his career: from cinema to the creation of vape stores, then to the birth of his own brand of e-liquids, based on a strong aromatic and visual identity. In his view, this is essential to help people quit smoking effectively, thanks to the pleasure of vaping.
Christophe Bourgeois, General Manager, and Lucie Lefrand, Communications Officer - Le Petit Vapoteur
Christophe Bourgeois and Lucie Lefrand present Le Petit Vapoteur, a company with a network of 100 stores and 7,000 online orders a day. The team defends protective regulations for consumers and minors, and is pursuing new CSR projects: carbon footprint, certifications, etc.
Arnaud Jouany and Thomas Pons - Founders of Protect
Arnaud Jouany and Thomas Pons have created a unique brand of e-liquids committed to protecting bees. By combining vaping and ecology, they finance bee colonies and participate in the planting of melliferous flowers with beekeepers. It's an atypical approach that contributes to biodiversity through original products, adding a collective and environmental meaning to quitting smoking.
Jean Lorcy - Co-founder of FUU
Jean Lorcy emphasizes innovation, ethics and responsibility as the founding elements of the company. FUU wants to make vape accessible to all smokers, whatever their history with tobacco, and to this end creates quality e-liquids in original compositions and formats, designed to promote and facilitate smoking cessation.
Alexandre Tavernier and Ludovic Oury - Founders of Vape 47
A family-run business, Vape 47 develops a dozen ranges of liquids, focusing on the quality of original, creative recipes. Alexandre Tavernier and Ludovic Oury are calling for a clear legal framework to enable the sector to develop more serenely, by promoting the quality of French vaping products in the face of foreign competition.